What Makes the Perfect Brochure?

We spend our days creating first class brochures for some of Irelands leading organisations. Over the years, we have developed an understanding into what makes the perfect brochure and have guided our product range to fit those characteristics. Our experienced account managers are here to guide you through the process but why not read on to discover What Makes The Perfect Brochure.

  • Decide on a concept, theme and structure.
  • Be unique and creative. Get your company’s personality across.
  • Know the print size. Make sure design and print are measured to the same spec. We don’t want any wasted space.
  • Use print bleed.
  • Use headlines, bullet points, charts and images.
  • Include a call to action.
  • Make attention-grabbing designs.
  • Make an interesting cover.
  • Use the correct paper.
  • Make it worth keeping.

There are several factors that have a hand in deciding how a brochure project will be bound. The page count can become a deciding factor as too many pages will force you to look beyond the more economical saddle stitch option. The function of the piece, as well as the budget, tends to drive most decisions on how the brochure will be put together.

Saddle Stitch (€)

Saddle Stitched

Pages are folded and inserted into a folded cover, then stapled through the fold along the spine.

The maximum number of pages allowed depends on the weight of the paper. Common uses include small self-cover booklets, brochure booklets and magazines (like the one you are reading right now).

Comb Binding (€)

Comb Binding

For brochures that need to lay flat when opened, comb binding is a cost effective way to bind those pieces too large for saddle stitching.

Spiral Bound – Plastic or Wire (€€)

Spiral Bound

In spiral binding, the publication is punched with a series of small holes along the left-hand side. A wire is then screwed into those holes from one end of the book to the other. A typical Spiral Bound produced in TPI would be for calendars, notebooks or more professional presentations. More expensive than comb binding, the Spiral Bound is for the premium market.

Case Bound (€€€)

Case Bound

Case binding is achieved through multiple methods, (including gluing and sewing). Common uses would for publications that are built to last.

Most importantly, don’t ignore the basics when creating a brochure. Let the reader know what you do through clear text, images and bullet points. Let the reader know how you do it through great design and the perfect finish. The brochure is an integral tool for marketing your business and who knows where it will end up. Make sure to get it right the first time as unlike the digital world, a brochure can’t be deleted.

If you need a hand designing you brochure, just let the TPI team know.

Cathal O’Reilly

Marketing Department

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