PROMO POWER: The Importance of Branded Promotional Products

One of the most effective and inexpensive ways to get your name in front of the masses is a branded promotional item. Be it a pen, usb, keyring, mug, tshirt, baseball cap, car air freshener….the promotional product is a tried and tested advertisement medium for your company.

Did you know that 62% of end-users do business with an advertiser after receiving a branded premium?

However, like all marketing, do your research. Know what your target market will want and use, what items are hot, what are not.

These items represent you and your brand, they must serve you well. 
Partner with a good premia supplier who has access and ability to deliver new, useful, innovative, interesting items. Ensure they have high quality standards and take the time to understand what you are trying to achieve. They should have a thorough knowledge of promotional products and how they will serve your industry, event or promotion.

A National survey run by Source-e in the UK found:

  • 92% believe branded promotional merchandise increases company brand awareness.
  • 76% say they can name a brand or company featured on a promotional merchandise on their desk without having to look for confirmation.
  • Over half (52%) purchased from companies branded on a promotional product on their desk.

Promotional products put your brand in your client’s hands.
Put your trust in our hands and pack a promo punch!

For creative promotional ideas contact TPI Premiums.

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